Pitchability Audit
A short questionnaire and a human editorial read. You get a plain verdict: pitchable now, or the specific work that would make you pitchable.
Free
R500 for same-day turnaround
Bold truth. Better press.
Your business may be news. Let's find out.
My Business gives South African SMEs an editor's honest verdict, then turns the right story into a focused earned-media pitch. No wire blast. No agency theatre.
Two-minute audit · Human-reviewed verdict · No invented guarantees
From the editor's desk
18 years across South African TV, radio, print and online — including newsroom leadership at Sunday World and City Press.
“I've read thousands of pitches and rejected most of them. I know what makes a journalist stop scrolling because I was the journalist making that call.”
Honest first
If the story is not ready, we say so before taking your money.
Targeted, never blasted
Every angle is built for a relevant outlet, beat and journalist.
No false promises
Coverage cannot be guaranteed. Proper editorial work can.
The assignment
From vague claim to credible story.
A press release nobody reads is an expensive way to talk to yourself. We build toward useful, searchable third-party credibility instead.
The work begins with judgment, not distribution.
- 01
Take the audit
Answer a focused set of questions about your business, timing, evidence and point of view.
- 02
Get the straight verdict
Receive a human-reviewed answer: pitchable now, or practical notes on what needs to change.
- 03
Build the newsroom-ready angle
We shape your story, proof points, boilerplate and outlet-specific angles without sanding off what makes it interesting.
- 04
Pitch the right person
Your story goes to a relevant journalist with context for their beat — not four hundred anonymous inboxes.
Choose your brief
PR sized for an SME.
Start with the free audit. Move into paid work only when there is a credible story and a clear next step.
Take the audit
Media-Ready Sprint
Your brand story, press-ready boilerplate, three outlet-specific pitch angles, and a targeted South African media list.
R8,500
once-off
Momentum Retainer
One considered pitch cycle each month, ongoing media-list maintenance, and a quarterly coverage report.
R6,500
per month
Growth Retainer
Two monthly pitch cycles, expert-source positioning, award and list submissions, plus light crisis-response availability.
R14,500
per month
The next headline starts with a verdict
Stop wondering whether your story is worth pitching.
Take the free two-minute audit. You'll get a clear answer, not a sales script.